Dr. Bruce Weinstein 'The Ethics Guy' will be the keynote speaker to kick off the Intercollegiate Business Ethics Case Competition.

Weinstein believes that the key to professional and personal success is having not just emotional intelligence but ethical intelligence, too. He is the creator and host of 60-Second Ethics and a select contributor to Bloomberg Businessweek Online’s Management Blog. His latest book, 'Ethical Intelligence: Five Principles for Untangling Your Toughest Problems at Work and Beyond' (New World Library, 2011), just won a Silver Medal from ForeWord Reviews’ Book of the Year Awards.